NEXT office photography
Earlier this year, I was invited by the team at NEXT to spend a day capturing the essence of life inside their central London office. It was a unique opportunity to observe the people behind one of the most recognisable names on the high street.
As someone who has not photographed many fashion brands before, I was genuinely curious to see how the office environment would reflect their brand. I still vividly remember my college days, when the NEXT directory was considered a must-have piece of design, a beautifully crafted print publication created by Why Not Associates.
Throughout the day, I photographing the team as they collaborated, brainstormed, and discussed new collections about to launch. Everyone I met was exceptionally warm and welcoming, which made the entire experience an absolute pleasure. Below you will find a selection of my favourite images from the day, which I believe capture both the people and the atmosphere that make NEXT so special.
You can view the full gallery here.
